Sara is an award-winning multidisciplinary designer with a diverse cultural background, currently based in London. With 5+ years of experience in social design and global branding consultancy, she delivers strategic, human-centred design solutions across both corporate and public sectors. Her portfolio includes work in hospitality, banking, retail, and social impact initiatives.

Her approach combines creative insight with measurable outcomes, helping global brands and communities grow through purposeful, thoughtful design. Influenced by the Swedish concept of Lagom, meaning "just the right amount," Sara’s design philosophy focuses on finding balance between aesthetics and functionality.